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Research papers

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Hans Zijlstra, Martijn van Keulen
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Zijlstra and van Keulen (2014a, September 10). Innovation in customer feedback. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-in-customer-feedback-8344


Research papers

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
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Citation

Wildner and Bosenick (2014a, June 17). How to measure user experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience-8312


Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-in-customer-feedback


Videos

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Jay Turcot, Pankaj Jha
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Turcot and Jha (2014a, June 15). Does facial coding generalize across cultures?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-facial-coding-generalize-across-cultures--8186


Videos

Beyond brand tracking (Spanish)

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gabriel Aleixo, Flavio Marcondes
June 15, 2014
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Citation

Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-brand-tracking-spanish-


Videos

"Emotional" conjoint

The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Amit Dogra, Samy Mardolker, Michael Fox
Company: ORC International Ltd
June 15, 2014
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Citation

Dogra, Mardolker and Fox (2014a, June 15). "Emotional" conjoint. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-emotional-conjoint


Videos

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014
×

Citation

Wildner and Bosenick (2014a, June 15). How to measure user experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience


Videos

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?
Author: Gayle Fuguitt
June 15, 2014
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Citation

Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/art-science-


Videos

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
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Citation

Viswanathan, S. (2014a, June 15). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india